❯ whoami

Jan Meißner

I help international D2C and corporate brands run profitable ecommerce in Europe: Shopify Plus, B2B, marketplaces, and the data that connects them. I lead Webshop Consulting at Front Row Group, one of the world's leading ecommerce agencies. Before that, I founded and ran my own ecommerce agency.

connect on LinkedIn ↗ send an email

role Lead Webshop Consulting

at Front Row Group

based in Hamburg, Germany

since Oct 2024

[ 01 / focus ]

What I work on.

Four situations in which brands bring me in. Project work runs through Front Row Group.

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// strategy

D2C and replatforming decisions

The shop has outgrown its platform. I guide the decision: what to move, where to, in which order, and what it will realistically cost.

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// platform

Shopify Plus architecture

Checkout, apps, integrations, internationalization. I make sure the stack fits the organization, not the other way around.

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// b2b

B2B commerce on Shopify

Company accounts, price lists, approval workflows. B2B is the most underrated growth lever on Shopify, provided it is set up properly.

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// channels

Marketplace operations

Amazon, Zalando, OTTO: channels that bring revenue and can quietly eat margin. I bring structure to assortment, pricing, and contribution margin per channel.

How to work with me. Project inquiries go through Front Row Group, where I bring in the right team. For a direct conversation, email or LinkedIn is the shortest route.

[ 02 / background ]

Three chapters, one thread.

Ecommerce from the inside: as a consultant, as a builder, as a founder. I have been on the operating side long enough to know where shops lose margin.

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// since 2024

Front Row Group, Lead Webshop Consulting

I lead Webshop Consulting at Front Row Group, one of the world's leading ecommerce agencies, with Shopify Plus practices across DACH and Benelux: strategic advisory for D2C, B2B, and marketplace operations, and leadership of the consulting team.

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// 2023–2024

brandpfeil, Head of E-Commerce

Built up the ecommerce division of a digital agency: sales, project design, marketplace strategy, and the first AI-based product data initiatives.

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// 2016–2023

Office Alpha, my own agency

Founder and managing director of a Hamburg ecommerce agency: an eight-person team, Shopware and Shopify projects, marketplace setups. This is where I learned what a shop really costs to run, and where the margin goes.

education: Master of Law in Business Law, NORDAKADEMIE Graduate School Hamburg (2019) · B.Sc. Industrial Engineering, NORDAKADEMIE Elmshorn (2013)
languages: German (native) · English (fluent) · Spanish (basic)
markets: Track record in DACH and Benelux · engagements across the EU · US launches for European brands
platforms: Shopify Plus · Shopware 6 · Amazon, Zalando, OTTO

The complete, machine-readable profile lives at /facts/jan-meissner.

[ 03 / now ]

What I'm working on.

A snapshot, updated every few months.

// thinking about

Why B2B is the most underrated growth lever in ecommerce right now, and what brands are leaving on the table
What "agentic-ready" actually demands of a brand's product, customer, and inventory data

// publishing

Commentary on the Shopify ecosystem: what brands should act on, and what they can safely ignore
Takes and work in progress, regularly on LinkedIn

// resource white paper · Front Row Group · April 2026

UCP Readiness Checklist

Is your ecommerce infrastructure ready for agentic commerce? A checklist for assessing whether a brand's shop, product data, and processes are ready for UCP, the open standard from Google and Shopify that lets AI agents discover products and complete checkouts. Written by me, published by Front Row Group.

Download at frontrowgroup.com ↗

[ 04 / contact ]

Get in touch.

Email or LinkedIn is the fastest way to reach me. Project inquiries I pass on to the right team at Front Row Group.

// linkedin /in/digital-jan-meissner // email jan.meissner@officealpha.de // agency frontrowgroup.com