❯ whoami --connected-commerce

Jan Meißner

Connected commerce and Shopify expert. I lead Webshop Consulting at Front Row Group — before that, eight years running my own agency. I help D2C and corporate brands make their EU ecommerce profitable: architecture, channels, margin.

connect on linkedin ↗ ./facts/jan-meissner

current role Lead Webshop Consulting

at Front Row Group

based Hamburg, DE

since Oct 2024

[ 01 / background ]

Three stations, one thread.

E-commerce from the inside — as founder, as builder, as consultant. I've run shops long enough to know where they lose margin.

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// 2016–2023

Office Alpha — my own agency

Eight years as founder and managing director of a Hamburg e-commerce agency: an eight-person team, Shopware and Shopify projects, marketplace setups. This is where I learned what shops actually cost to run — and where they leak margin.

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// 2023–2024

brandpfeil — Head of E-Commerce

Built and grew the e-commerce division of a digital agency: sales, project design, marketplace strategy, and first AI-driven product data initiatives.

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// since 2024

Front Row — Lead Webshop Consulting

I lead Webshop Consulting at Front Row Group, one of Europe's top e-commerce agencies — strategic advisory for D2C, B2B, and marketplace operations on Shopify Plus across DACH and Benelux.

[ 02 / services ]

What I do for clients.

Four situations where brands bring me in. Project inquiries run through Front Row — the direct line is email or LinkedIn.

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// strategy

D2C & replatforming strategy

The shop has grown; the platform hasn't kept up. I guide the decision: what, where to, in which order — and what it will actually cost.

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// platform

Shopify Plus architecture

Checkout, apps, integrations, internationalization. I make sure the stack fits the organization — not the other way around.

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// b2b

B2B commerce

Customer accounts, price lists, approval workflows. B2B on Shopify is the most underrated growth lever — if it's set up right.

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// channels

Marketplace operations

Amazon, Zalando, OTTO: channels that bring revenue and can eat margin. I bring order to assortment, pricing, and contribution margin.

How to engage. Project inquiries run through Front Row Group — I route them straight to the right team. For a direct exchange: email or LinkedIn DM.

// resource co-authored at Front Row Group

Agentic Commerce Readiness Checklist

A diagnostic checklist for assessing whether a brand's product data, customer profile, and operating model are ready for agentic commerce surfaces — built and maintained at Front Row Group.

Download — frontrowgroup.com ↗

[ 03 / now ]

What I'm working on.

A current snapshot. Inspired by Derek Sivers' /now pages.

// thinking

Why B2B ecommerce is the most underestimated growth lever right now — and what brands are leaving on the table
What "agentic-ready" actually demands of a brand's product, customer, and inventory data — and which companies are quietly preparing

// shipping

Shopify ecosystem updates — ongoing commentary on what brands should act on and what they can ignore
The living feed: takes, breakdowns, and work in progress — daily on LinkedIn

[ 04 / connect ]

Where to find me.

Best reached via email or LinkedIn DM — project inquiries I route straight to the right team at Front Row. Clear asks get a reply within 48 hours.

// linkedin /in/digital-jan-meissner // email jan.meissner@officealpha.de // agency frontrowgroup.com